Industry: Leadership & Business Coach Position: Content & YouTube Growth Virtual Assistant (Part-Time) About the Client Our client is a Leadership & Business Coach, helping high-performing women develop executive presence, strategic visibility, emotional intelligence, and leadership confidence. As a growing solopreneur, she is now focused on building her personal brand through authentic, educational content while scaling her coaching business. She is looking for a highly skilled Content & YouTube Growth Virtual Assistant who can help edit, optimize, publish, and strategically improve her content across multiple platforms while maintaining an authentic, human-centered brand voice. Position Overview The ideal candidate is more than a video editor—they are a strategic content partner who understands YouTube growth, content optimization, audience retention, and content repurposing. The client will record all original content herself. The VA will transform those recordings into polished, engaging long-form and short-form content while recommending improvements that increase engagement and channel growth. This is a long-term opportunity for someone who enjoys working with coaches, personal brands, and educational content. Key Responsibilities Video Editing Edit weekly long-form YouTube videos (approximately 15–20 minutes) Edit short-form videos from long-form content Remove unnecessary pauses and filler words Improve pacing and audience retention Add clean captions Insert relevant B-roll footage Add simple transitions where appropriate Enhance audio quality Create engaging but clean thumbnails Export videos in platform-specific formats YouTube Optimization Optimize every upload using YouTube best practices: SEO-friendly video titles Compelling descriptions Keyword research Tags Hashtags End screens Chapters Calls-to-action Thumbnail optimization Audience retention recommendations Subscriber growth recommendations The goal is not simply publishing videos but helping grow the YouTube channel. LinkedIn Content Support Format daily LinkedIn text posts Edit captions while preserving the client's authentic voice Schedule and publish posts Recommend posting best practices Ensure consistency in tone and messaging Content Repurposing Repurpose one long-form YouTube video into: Short-form clips Instagram Reels (future phase) Social media snippets Quote graphics (if applicable) Additional content ideas Strategic Content Collaboration This is a key part of the role. The client expects the VA to provide thoughtful recommendations, including: Improving viewer retention Reducing unnecessary content Suggesting stronger hooks Recommending better video structure Identifying opportunities to shorten videos Suggesting stronger titles and thumbnails Advising on YouTube growth best practices The VA should be confident in offering constructive feedback rather than simply following instructions. Content Schedule Expected publishing cadence: 1 long-form YouTube video per week Daily LinkedIn posts (goal of 7 posts/week) Repurposed content for Instagram (future) Tools Preferred experience with: CapCut Descript Canva YouTube Studio AI-assisted editing tools Google Workspace The client is open to recommendations for additional editing tools. Required Skills Strong long-form YouTube editing experience Short-form content editing YouTube SEO Audience retention optimization Thumbnail design Caption creation B-roll sourcing and integration Basic graphic design Social media publishing Content repurposing Strong English communication skills Ideal Candidate The client is looking for someone who: Has excellent attention to detail Is highly competent and efficient Understands YouTube best practices Can make strategic recommendations Understands audience psychology Knows when less is more in editing Creates clean, professional edits without excessive graphics or flashy effects Is proactive and collaborative Works independently Takes ownership of improving content performance Editing Style Preferences The client specifically prefers: · Clean edits · Professional look · Natural pacing · Simple captions · Relevant B-roll · Minimal transitions · Focus on the speaker The client does not prefer: · Overly flashy edits · Excessive graphics · Distracting animations · AI-generated videos that feel inauthentic Authenticity is one of the client's highest priorities. Content Ownership The client will provide: Recorded videos Topics Scripts (when applicable) The VA will provide: Editing B-roll sourcing Thumbnails Publishing Optimization Strategic recommendations Working Arrangement Part-time Minimum 10 hours/week Flexible schedule Weekly or bi-weekly check-ins as needed Long-term opportunity Success Metrics The successful VA will help the client: Publish consistent weekly YouTube content Maintain daily LinkedIn posting Improve video quality Increase audience retention Grow YouTube subscribers Increase engagement across platforms Save the client significant time while maintaining authenticity Important Notes for Shortlisting When sourcing candidates, prioritize those who: Have a portfolio showcasing YouTube long-form educational or coaching content, not just short-form social media edits. Can demonstrate knowledge of YouTube SEO, audience retention, and channel growth. Are comfortable giving strategic recommendations rather than simply editing videos. Have experience working with personal brands, coaches, consultants, speakers, or thought leaders. Can explain the reasoning behind their editing choices and content optimization strategies. Have strong English communication skills and can collaborate proactively. Also request that each shortlisted candidate provide: A portfolio of long-form YouTube edits. Sample thumbnails they have created. Examples of content they have repurposed into short-form clips. A brief explanation of how they improve audience retention and optimize videos for YouTube growth.