Digital Marketing, CRM Specialist – Dayshift
Job Description:
- Manage and maintain HubSpot and related marketing systems for campaign execution, lead generation, CRM activity, and reporting
- Build, update, and maintain HubSpot workflows, forms, landing pages, email campaigns, automation rules, and contact lists
- Support customer journeys, lead nurturing, email marketing, and marketing automation activities
- Maintain CRM data quality, audience segmentation, campaign records, and marketing reporting
- Support campaign setup, tracking, performance measurement, and optimisation across digital channels
- Maintain and update WordPress websites, including content, blogs, landing pages, resources, and campaign-related updates
- Support product publishing, website content updates, and digital content accuracy with internal teams
- Support website improvements, user experience updates, and digital content alignment with campaign priorities
- Support lead generation across paid, organic, owned, and account-based marketing channels
- Assist with campaign tracking, attribution, conversion reporting, and performance analysis using Google Analytics 4
- Implement SEO recommendations, website optimisation tasks, and content updates
- Support paid media administration, monitoring, and reporting across Google Ads and other digital advertising channels
- Produce performance reports and identify opportunities to improve campaign execution, lead generation, marketing processes, and reporting accuracy
- Work with the Senior Marketing Manager and broader marketing team to execute marketing plans and campaigns
- Perform other position-level duties as they arise
Requirements:
- Bachelor's degree in Marketing, Communications, Digital Marketing, Business, Information Technology, or a related discipline is preferred
- Minimum 5+ years' experience in digital marketing, CRM marketing, marketing automation, campaign execution, website management, or a similar role
- Strong hands-on experience with HubSpot, including CRM management, workflows, automation, forms, landing pages, email marketing, reporting, segmentation, and campaign setup
- Proven experience managing WordPress websites, implementing SEO best practices, website optimisation, content publishing, and performance tracking using Google Analytics 4
- Solid understanding of digital marketing, including lead generation, email marketing, customer journeys, marketing automation, conversion tracking, and campaign performance across multiple digital channels
- Excellent organisational, analytical, and communication skills with strong attention to detail and ability to manage multiple priorities, maintain accurate CRM data, and work collaboratively with cross-functional stakeholders
- Experience supporting B2B marketing, Google Ads or other paid media platforms, and Australian businesses will be highly regarded
Benefits:
- Work from home
- Mon - Fri: 7:00 AM – 4:00 PM PHT (adjustments will be made for daylight saving time)
- HMO with 2 free dependents and medical reimbursements
- Government-mandated benefits
- Work from home allowances
- Opportunities to work with leading companies in Australia and beyond
- Training programmes for career development
- Engaging company outings, team activities and wellness sessions
- Supportive, inclusive culture
- Dedicated managers focused on your growth and success
- Competitive pay and benefits
- Additional entitlements
- Structured career development programs
- Equal opportunity workplace
- Cultural diversity and inclusive workplace