E-Commerce Specialist, SEO, AI Commerce
Job Description:
- Own and improve the presentation, usability and performance of the Shopify store across desktop and mobile devices
- Customise and maintain Shopify themes
- Improve homepage, navigation, menus, collections and product pages
- Create a premium, modern and mobile-friendly shopping experience
- Optimise product cards, image galleries, variants, filters and search
- Improve cart and checkout journeys within Shopify capabilities
- Configure related products, recommendations, cross-sell and upsell opportunities
- Improve website speed, responsiveness and Core Web Vitals
- Test website functionality across browsers and mobile devices
- Implement changes using Shopify Liquid, HTML, CSS and JavaScript
- Identify opportunities to improve conversion rates and reduce customer drop-off
- Develop and maintain consistent SEO-friendly product-page structures and product information
- Improve organic visibility of products, collections and the overall website
- Conduct keyword and search-intent research
- Perform on-page and technical SEO
- Manage meta titles, descriptions, headings, image SEO, internal linking, canonical URLs, sitemap and indexing checks
- Implement and validate product and breadcrumb structured data/schema
- Manage Google Search Console, Google Merchant Center, Google Shopping feeds, GA4 and performance reporting
- Identify and resolve technical SEO issues
- Prepare the Shopify catalogue for AI-powered search, shopping assistants and recommendation engines
- Improve product information for machine and AI understanding
- Develop product attributes and metafields and optimise natural-language descriptions
- Structure information around customer questions and shopping intent
- Ensure product information is accessible to search and AI crawlers
- Monitor emerging AI-shopping capabilities and recommend business opportunities
- Expand the Shopify catalogue into Google Shopping, Facebook and Instagram Shopping, TikTok Shop, Amazon, eBay, Shop and other relevant Australian and international marketplaces
- Configure marketplace setups, product feeds, category and attribute mapping, SKU and variant mapping, inventory and price synchronisation, image compliance and shipping
- Resolve rejected products and marketplace feed errors
- Keep Shopify as the central source of product and inventory information where practical
Requirements:
- Experienced, hands-on Shopify E-Commerce, SEO & AI Commerce Specialist
- Hands-on experience with Shopify and Shopify theme customisation
- Shopify Liquid
- HTML, CSS and JavaScript
- Responsive/mobile-first e-commerce design
- Shopify metafields and product taxonomy
- E-commerce and technical SEO
- Google Search Console
- Google Merchant Center
- GA4
- Product structured data / Schema.org
- Product feeds
- Marketplace integrations
- Google Shopping
- Meta / Instagram / Facebook commerce
- TikTok commerce
- Conversion Rate Optimisation (CRO)
- Website performance optimisation
- AI search / GEO / AI commerce
- Fashion, jewellery or retail e-commerce experience highly regarded
- Ability to independently manage the technical and customer-facing aspects of Shopify
- Understanding of, or willingness to develop strong expertise in, Generative Engine Optimisation (GEO), AI search optimisation and agentic commerce
Benefits:
- 100% Remote / Work From Home
- Flexible employment options: Contract / Part-Time / Full-Time