Freelance Google Ads Specialist – Call Quality & Cost Optimization (Not an Agency)

Seeking an individual freelance Google Ads specialist (no agencies) to audit and optimize our existing Google Ads campaigns. We are currently receiving a high volume of unqualified and unwanted calls and want to reduce wasted ad spend while focusing only on high-intent leads relevant to tax preparation services. This role is ideal for a Google Ads professional who specializes in call-based lead quality, conversion filtering, and cost efficiency. Primary Objective Eliminate irrelevant calls Lower cost-per-qualified call Ensure ads only attract customers seeking our tax services Responsibilities Perform a full audit of existing Google Ads campaigns Identify causes of unqualified or irrelevant calls Optimize: Keyword targeting (high-intent only) Negative keyword lists Match types Geographic targeting Ad copy and call extensions Improve call quality filtering Align ads strictly with: Tax preparation IRS-related services we actually offer Reduce wasted spend from: General tax questions Non-service-related inquiries Off-target locations or services Set up or optimize conversion tracking for qualified calls Provide recommendations to improve ROI and lead quality Required Qualifications Individual freelancer only (no agencies or teams) Proven experience managing Google Ads for service-based businesses Strong experience with call-focused campaigns Ability to reduce low-quality leads and irrelevant calls Understanding of negative keyword strategy Familiarity with local and service-area targeting Preferred Qualifications Experience with tax preparation, accounting, or financial services ads Call tracking and call-quality optimization experience Experience auditing existing campaigns rather than building from scratch What We’re Looking For Someone focused on efficiency and lead quality, not volume Strategic, data-driven decision-making Clear communication and actionable recommendations Ethical, compliant ad practices Compensation Competitive freelance pay Audit-based pricing or ongoing management (to be discussed) Opportunity for long-term optimization work How to Apply Please be prepared to discuss: How you reduce unqualified calls Your approach to negative keywords and call intent Examples of improving call quality and lowering CPA Confirmation that you are an individual freelancer (not an agency) Embedded SEO Keywords (for Job Board Visibility) Freelance Google Ads Specialist, Google Ads Audit Freelancer, Call-Only Ads Optimization, Lead Quality Optimization, PPC for Tax Firms, Google Ads Consultant Freelancer, Cost Per Call Optimization Apply To this Job Company : Upwork Salary : 10–30 an hour  

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