Paid Media Specialist

Ask & Embla is looking for a Paid Media Specialist who will be hands-on in the day-to-day execution and optimisation of our paid social and search campaigns. You will play a key role in driving measurable growth across our digital channels - managing performance, testing new ideas, and working closely with our creative and performance teams to continuously improve ROAS and customer acquisition. As we scale across multiple channels, brands, and geographies, this is a great opportunity to deepen your expertise and grow with a fast-moving team.

What You'll Do:

  • Build, launch, and manage daily operations for paid social (Meta, TikTok, Pinterest) and search campaigns in alignment with the Lead's overarching strategy.
  • Monitor account performance daily, making real-time adjustments to bids, budgets, and targeting to maintain healthy ROAS and CAC.
  • Work hand-in-hand with the Creatives and Copywriting Team to brief new assets based on performance data and ensure ads remain fresh and engaging.
  • Execute the testing roadmap by setting up split tests for landing pages, creative hooks, and audience segments, then documenting the results.
  • Maintain performance dashboards and provide weekly/monthly reports on KPIs, offering actionable insights into what is working and what isn't.
  • Support the Lead by conducting deep-dive research into competitor ad libraries and emerging trends to keep our brand ahead of the curve.
  • Ensure all live ads meet Ask & Embla's brand guidelines and messaging standards.
  • Collaborate with the Paid Performance team to identify friction points in the customer journey and suggest improvements to increase conversion rates.
Who You Are:

Must Have

  • 2–4 years of hands-on experience managing paid social campaigns (Meta is non-negotiable; TikTok and/or Pinterest a strong plus)
  • Proven track record of managing and optimising campaigns against performance KPIs such as ROAS, CAC, and CPA
  • Comfortable working with campaign data daily — pulling reports, spotting trends, and making real-time bid and budget decisions
  • Experience briefing creative assets based on performance insights and working cross-functionally with creative teams
  • Proficiency in setting up and documenting A/B tests (audiences, creatives, landing pages)
  • Strong working knowledge of at least one reporting/dashboard tool (Google Looker Studio, Triple Whale, Northbeam, or similar)
Nice to Have
  • Experience with paid search (Google and/or Microsoft Ads) in addition to paid social
  • Familiarity with DTC or e-commerce brands, particularly in fashion, lifestyle, or beauty
  • Exposure to attribution modelling and understanding its limitations in a multi-channel environment
  • Experience using ad intelligence tools such as Meta Ad Library, Minea, or BigSpy for competitor research
  • Basic understanding of landing page performance and CRO principles
  • Google Ads or Meta Blueprint certification
About Ask & Embla and Ambi

Who We Are

Ask & Embla is a rapidly growing jewelry brand born from alternative subcultures shaped by punk, goth, and music movements. We're based in Singapore, with a collective following of more than 850,000 across our social media channels. Our growth continues with the launch of Ambi, our piercing-focused jewelry brand, which carries the same spirit of self-expression as Ask & Embla.

As e-commerce brands, we ship internationally to a diverse customer base, and we are proud to be one of the leading brands worldwide in the alternative jewelry space. We’re passionate about creating a company that brings out the best in everyone, where individuals love to work and grow as a team. That means constantly learning, building new things, staying flexible about how and where we work, and empowering each other to do the proudest work of our lives.

Ask & Embla and Ambi are led by an ex-Googler and ex-Amazonian, supported by dozens of team members across multiple countries. We’re building the foundation to expand into several business verticals beyond e-commerce, while continuing our operations to fulfil thousands of orders each month.

Ready to Join Us?

If you're a results-oriented professional who thrives in a fast-paced environment, we encourage you to apply!

Learn More about Ask & Embla and Ambi:

Website - https://askandembla.net/ | https://ambi.ooo/

Instagram - https://www.instagram.com/askemblastore/ | https://www.instagram.com/ambi.ooo/

Facebook - https://www.facebook.com/AskEmblastore/ | https://www.facebook.com/ooo.ambi/

Pinterest - https://www.pinterest.com/askemblastore/ | https://www.pinterest.com/ambijewelry/

TikTok - https://www.tiktok.com/@askandembla_official | https://www.tiktok.com/@ambi.ooo

Why Work With Us?

We learn and build fast together, united not only by the purpose and passion of creating beautiful, expressive, and sustainably made jewelry, but also by a community that celebrates freedom in self-expression. Everyone deserves to be fully themselves, and our jewelry designs are contemporary emblems that let them do so with pride.

Back to blog

Other Jobs To Apply

No other job posts for this day.

Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...