Sales and Marketing Retail Executive
Role Overview As a Marketing Executive for a Bakery focusing on Franchise Corporate Growth in NOIDA UP you will be responsible for leading marketing and business development efforts to drive bakery expansion through franchise recruitment corporate partnerships and professional networks such as BNI Your role will involve building brand awareness generating qualified leads and converting partnership opportunities into sustainable revenue channels Key Responsibilities Franchise Development Build and execute a franchise marketing plan including lead generation nurturing and conversion Create franchise sales collateral pitch decks FAQs and digital campaigns Qualify prospective franchisees coordinate discovery calls presentations and local meetings with leadership Manage franchise lead funnel and CRM tracking conversion metrics and optimizing campaigns Support onboarding marketing for new franchise locations including grand opening campaigns local PR and social media toolkits Corporate Sales Partnerships Identify pitch and close corporate accounts for catering gift programs employee benefits and recurring orders Develop standardized corporate proposals pricing packages and SLAs Maintain relationships with key corporate clients and ensure service marketing alignment Professional Networks B2B Outreach Build and manage relationships with professional networks such as BNI chambers and industry groups Represent the bakery at networking events pitch meetings and partner programs Create referral programs and incentives for network partners Brand Demand Generation Plan and run integrated marketing campaigns digital email events local PR to support franchise and corporate objectives Oversee content social media website updates and SEO relevant to franchise and corporate audiences Coordinate with creative agency resources for campaigns collateral and local store marketing toolkits Analytics Operations Set KPIs and track performance metrics including leads conversion rate CAC LTV corporate revenue and partnership ROI Prepare monthly reports and present growth insights and forecasts to leadership Work crossfunctionally with operations finance and legal departments to support franchise agreements and corporate contracts Qualification Required 47 years of marketing business development experience with proven success in franchise development B2B sales or corporate partnerships preferably in F B retail or hospitality sectors Experience in managing lead funnels CRMs and running digital acquisition campaigns Strong presentation negotiation and relationshipmanagement skills Comfortable representing the brand at events and closing deals in person Additional Details The company is looking for a resultsdriven organized individual who can manage multiple projects efficiently Excellent communication copywriting and presentation skills are essential Analytical skills for KPI tracking and datadriven decisionmaking are crucial along with being a collaborative team player who is proactive and adaptable in a fastpaced retail environment Role Overview As a Marketing Executive for a Bakery focusing on Franchise Corporate Growth in NOIDA UP you will be responsible for leading marketing and business development efforts to drive bakery expansion through franchise recruitment corporate partnerships and professional networks such as BNI Your role will involve building brand awareness generating qualified leads and converting partnership opportunities into sustainable revenue channels Key Responsibilities Franchise Development Build and execute a franchise marketing plan including lead generation nurturing and conversion Create franchise sales collateral pitch decks FAQs and digital campaigns Qualify prospective franchisees coordinate discovery calls presentations and local meetings with leadership Manage franchise lead funnel and CRM tracking conversion metrics and optimizing campaigns Support onboarding marketing for new franchise locations including grand opening campaigns local PR and social media toolkits Corporate Sales Partnerships Identify pitch and close corporate accounts for catering gift programs employee benefits and recurring orders Develop standardized corporate proposals pricing packages and SLAs Maintain relationships with key corporate clients and ensure service marketing alignment Professional Networks B2B Outreach Build and manage relationships with professional networks such as BNI chambers and industry groups Represent the bakery at networking events pitch meetings and partner programs Create referral programs and incentives for network partners Brand Demand Generation Plan and r