Senior Manager, YouTube Strategy & Search Video
Our Mission
(*Comscore, Total Visits, March 2025)
Day to Day
In this role, you will own Indeed's global YouTube program for job seekers and employers including overall end to end program/platform strategy, channel management, content strategy, boosting, and influencer management. You will work closely with global social media leads, internal partners (e.g. Content Center of Excellence, SEO/AEO/GEO), and creative agencies to bring Indeed's YouTube presence to life and ensure that Indeed is developing the right content and implementing impactful strategies.
You will track performance data, monitor trends, and recommend content that drives engagement and performance. As part of Indeed's Global Brand Marketing & Experiences team, you will contribute to a social-first approach that builds relevance, earns attention, and generates foundational insights for our modern marketing flywheel to help people get jobs.
Responsibilities
- Own Indeed’s overall YouTube strategy in partnership with global social leads to establish a best in class dual audience enterprise program
- Own YouTube channel management and optimization, including content strategy, publishing standards, audience engagement, and platform best practices
- Continually evaluate content and platform performance and research social and search trends to inform content development and strategy
- Partner with Content, SEO, AEO, GEO, Social, and Media teams to identify content opportunities, improve search visibility, and align YouTube efforts with broader marketing initiatives.
- Drive business impact by connecting YouTube content to the broader Indeed ecosystem
Skills/Competencies
- Requires a minimum of 10 years of related experience; or a minimum of 8 years with a Bachelor’s degree; or 6 years and a Master’s degree; or a PhD with 3 years experience.
- Robust and proven organic platform expertise on YouTube particularly building and running brand channels with a deep understanding of search (i.e. AEO/GEO)
- Experienced in developing successful social media strategies through engaging content and effective channel management
- Skilled in social media analytics and adept at making data-based decisions and recommendations
- Able to manage multiple projects simultaneously in a fast-paced environment while maintaining attention to detail
- Experience working with creative agencies, cross-functional partners, and creators/influencers
At this time, we are not considering candidates for this role who are based in the following location: San Francisco Bay Area, California.
Salary Range Transparency
Tier 3 - United States of America 120,000 - 180,000 USD per year
Salary Range Disclaimer
Benefits - Health, Work/Life Harmony, & Wellbeing
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Inclusion & Belonging
We value diverse experiences, including those who have had prior contact with the criminal legal system. We are committed to providing individuals with criminal records, including formerly incarcerated individuals, a fair chance at employment.
Those with military experience are encouraged to apply. Equivalent expertise demonstrated through a combination of work experience, training, military experience, or education is welcome.
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The deadline to apply to this position is September 14th. Job postings may be extended at the hiring team’s discretion based on applicant volume.
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Reference ID: 47548
Application Question(s):
- Are you a current or former Indeed employee?
- How did you hear about this job opportunity?
Work Location: Remote