Senior Media Buyer, Meta Ads

Job Description:

  • Build, launch, and optimize Meta Lead Generation campaigns (Instant Forms and/or landing page lead funnels)
  • Write high-performing ad copy (hooks, primary text, headlines, descriptions)
  • Write and improve landing page copy to increase conversion rates
  • Create or coordinate ad creatives (static images, simple motion/video, variations for testing)
  • Set up campaign structure, audiences, and testing plans (A/B testing, creative testing, offers)
  • Monitor performance daily and make data-driven optimizations (budget shifts, creative rotation, audience tweaks)
  • Track key metrics (CPL, CPR, CVR, lead quality) and report results clearly
  • Collaborate with the team to improve offer positioning and messaging for financial services clients
  • Maintain strong organization across accounts, naming conventions, and documentation

Requirements:

  • Proven experience running Meta Lead Gen Ads (preferably in services-based businesses)
  • Strong copywriting ability for ads + landing pages
  • Ability to design ad creatives (Canva/Adobe/Figma or equivalent) with clean, professional taste
  • Strong understanding of testing and optimization (creative fatigue, scaling, audience segmentation)
  • Comfortable working with performance metrics and communicating insights clearly
  • High attention to detail and ability to execute consistently
  • Experience in wealth management, insurance, financial services, or other regulated industries
  • Understanding of compliance-friendly messaging and offer positioning
  • Basic tracking knowledge (Pixel/CAPI, UTM structure, conversion events)
  • Experience improving lead quality (form optimization, qualifying questions, follow-up alignment)

Benefits:

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